How we approach Facebook Advertising at Digital Sales a Result Driven Facebook Ad Agency

At Digital Sales we are a Facebook Ad Agency which will initially analyses your current company Facebook page from an optimisation perspective.  If your business does not have a website, it is possible to optimise your Facebook page in order to organically rank your website on search engines.

Post opimisation and if your company has undertaken Facebook Advertising in the past we will take a look at your Ad history and performance.  We will point out where your company has gone wrong and we will then articulate how we can right the wrong’s.  Upon analyses we will put together a Facebook Ad plan and strategy to address the issues and activate Facebook Ads and campaigns which will really deliver results.

Essentially, this blog post analyses a couple of Facebook Ad Campaign with Digital Sales clients, first up is a detailed Analyses of a company Facebook page and then an analyses of historic advertising.

Facebook Analyse Findings from Initial Analyses – Example Case Study – Company X

• Historically, the only ads ran in the past are boosted posts. This ad format is extremely limited when tracking performance. Secondly there are a lot of features in Facebook’s Ad Manager which are being missed out on by only using boosted posts
• Priority would be to get Facebook Ads Manager setup, as well getting the Facebook Pixel code added to the website which is crucial for running Remarketing
• Initial Ad campaigns would split between Traffic & Awareness campaigns. This will help to reach people at the awareness stage and introduce Company X Brand to people
• The next stage of the funnel would include targeting people that showed decent engagement with our ads in the awareness stage. Whether this might be people that watched over 50% of our video ad for example, or that visited our page after seeing the ads or engaged with our Facebook carousel
• Lastly, we would use Facebook Remarketing to people that visited the website. We would use a Lead Gen campaign objective highlighting case studies of people after using Company X.

Facebook Plan from Digital Sales the Facebook Ad Agency focused on results

• We would plan to target 2 separate audiences some may be expanded on or narrowed down based on the Product/Service. First audience would be professionals looking at braces/orthodontic treatment.  Secondly would be for adult braces, so we would want to target invisible braces, white teeth, teeth whitening, personal care & cosmetics
• Engagement: We can create a competition post (e.g. share this post and get a discount on a teeth whitening). This post can be used in an engagement campaign
• Campaigns: Next stage of the funnel would be to use Traffic & Lead Gen campaigns. We would use the 2 previously mentioned audiences, but we would also run Remarketing of people that visited the website & engaged with competition posts
• First 4-6 weeks, we would run solely engagement & traffic campaigns to build audience size but after that period we would run remarketing & lead generation campaigns
• In terms of projected results, we can’t say for sure. No figure is a guarantee. Also worth mentioning that the priority for this strategy is to attract leads for Company X. Any growth in Pages Likes or Followers is Secondary. There is really no ROI in channel growth for these types of campaigns. The focus of this campaign is lead generation and new business.

Facebook Ads Case Study Company Y:

• In terms of targeting, we’d want to Geo-target suburban areas near primary/secondary schools
• The audience would include parents of children aged (7-15). Also targeting software developers or similar fields as they would know the importance of learning to code for their children. Also targeting mothers/home-makers as they’re typically the main decision makers when it comes to their children’s summer camp
• Firstly we need to stop boosting posts. Boosting posts are much more limited when compared to the Facebook Ads Manager. Ad Creatives & Budget can be quite straight forward. Testimonials from parents that brought there kids here. The curriculum they’ll be learning, and how this will help the kids in Secondary school and further education. A video of a class in action would be great
• Perhaps promoting open days where parents can see the environment that the classes will be taking place.

Objectives & Channels for Company Y

Promoting Company Y across all stages of the funnel. Social would play a vital role for top of the funnel audiences, which are people that have never heard of the brand.

Our initial contact would be through Facebook/Instagram campaigns, using awareness, engagement & traffic objectives.

Next stage of the sales funnel would be to capture leads that are showing higher levels of intent. This would be done through Google Ads. We’d broaden our Paid Search activity to cover any terms relevant to Company. Including bidding on any competitor tech schools/clubs for children.

Final stage of the sales funnel would be to re-target people that showed interest but have yet to convert. Using Facebook/Instagram we would re-market to people that visited the website, as well as people that engaged with social content at the top of the funnel.

Key Audiences

In terms of targeting, we’d implement Geo-target of suburban living areas near primary/secondary schools.

The audience would include parents of children aged (7-15). To go into more detail, we would focus targeting towards software developers, IT or similar fields as they would know the importance of learning to code for their children.

Secondly we would push our ads towards mothers/home-makers as they’re typically the main decision makers when it comes to their children’s after school activities.

Findings Facebook Ads – Summary

• In terms of targeting, we would want to Geo-target suburban areas near primary/secondary schools
• The audience would include parents of children aged (7-15). Also targeting software developers or similar fields as they would know the importance of learning to code for their children
• Also targeting mothers/home-makers as they’re typically the main decision makers when it comes to their children’s summer camp
• Firstly we would stop boosting posts. Just so much more limited when compared to the Facebook Ads Manager
• Creative & Budget can be quite straight forward. Testimonials from parents that brought their kids here. The curriculum they’ll be learning, and how this will help the kids in Secondary school. Even a video of a class in action would be great
• Perhaps promoting open days where parents can see the environment that the classes will be taking place.

Sample Mockup Ads

Results???

We will add to this blog post at a later date and attach results against both campaigns.  Watch this space!

Need a boost for your Facebook Ad Campaigns?

If you need help with your social media activity or are you seeking out a work class Facebook Ad Agency which delivers results…do the necessary!!!…contact the Digital Sales team direct send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.