The Benefits of Email Marketing & Tips from Digital Sales the Email Marketing Agency

Email Marketing Agency Dublin – Digital Sales – Email Marketing is used by companies to encourage a purchase or towards branding goals. E-mail remains the most important communication technique for building customer relationships, in fact 75.4% of marketers invest in e-mail campaigns.

But first, if you are interested in our services at Digital Sales, check out this quick video:

The benefits of Email Marketing are very clear, COST, SPEED in distributing the message, EASY TO CREATE a professional looking email and track its performance. PERSONALIZED, with more information about your prospect, it will allow for a tailored and personalized message. Finally, TRACKING where the performance of the email campaign is monitored, such as, how many emails were opened, who opened the email, what links were clicked, etc. This type of information can help adjust future email marketing campaigns and improve performance. However there are challenges to email marketing.

Email Marketing Agency Dublin – The Challenges of Email Marketing

The challenge for Email marketing is spam, competition and user behaviour. However, the challenges far out weight the positives which in other terms are:

• Highly Targeted
• Immediate
• Test and Refine
• Measurable
• Reach
• Better Conversion Rates
• Cost Effective

While email has been in use for decades, as a sales medium it still works today for the following reasons:

• Allows Targeting & Segmentation
• Data Driven
• Drives Direct Sales
• Builds Loyalty, Relationships & Trust
• Supports Sales, Customer Acquisition & Retention

When considering email marketing, there are a number of factors to consider, such as:

Templates & Ease of Use, Cost, Deliverability Assurance, Customer Training & Assurance, Reporting Capabilities, A/B Testing, Spam Compliance and Integration with Social Media platforms. However, before these factors are considered, you must build a killer email marketing list and there are a number of way to build your list, such as:

• Website (Blog) Content
• Social Media Content
• Giveaways
• Opt-in Forms

And there are tips when designing your email message that will allow you to build and grow an email database, such as:

• Design your message for email InBox – not webpage (600 pixels)
• Keep a good balance of image/text
• Keep it brief
• Forward to a friend
• Keep primary message above the fold

Email Marketing Agency Dublin – And…. add a hook to signup

• Exclusive deals and offers
• Exclusive access to news and products
• Provide exclusive education/offers/tutorials
• High value content (guides, videos, eBooks)
• Contests (use with caution)
• Sign up for trial

In summary there are the essential factors that must be considering when activating an email marketing campaign, such as: Timing, The Creative, The Offer, Copy-writing, Mobile Devices, The Landing Page and Improving Deliverables and remember always be testing….

Digital Sales – Email Marketing Agency Dublin

If you are a company that wants to establish strong customer relationships utilise email marketing and you need assistance and guidance, call the team or send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.

Diarmuid Haughian – Business Development Director – Digital Sales

Post Grad UX (User Experience) Dip. International Selling, Cert. Digital Marketing, MSc. BITS