Top Features to Consider when Launching your eCommerce Website

If an e-commerce website is not good enough to offer a simple shopping experience to users, then the customers are probably going to choose your competitors. Your e-commerce site is as important as your business and should be handled as such. With that said, here are a few features to consider for the outcome to be fully functional.

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eCommerce Website Required Features – User-friendliness

We all want to visit an e-commerce platform that allows us to search for our desired products and checkout with ease. When building your e-commerce website, make sure the convenience of your customers is prioritised. If you want to attract customers, a quick search option, easy navigation, and a flawless checkout process are compulsory and should not be overlooked.

eCommerce Website Required Features – Security

No one wishes to be susceptible to online theft while making transactions online. Customers usually share their confidential information like debit/credit card number, passwords, etc with the belief that their data is secured. And this makes online security very important. Ignoring internet security may cause your customers to lose money, which can eventually have negative effects on your sales and reputation. To handle this, it becomes vital that you implement SSL encryption to ensure the security of your customer’s personal details.

eCommerce Website Required Features – Responsive Design

Research has shown that more people now use their mobile phones for shopping these days. It is therefore necessary that your e-commerce website is optimised for mobiles devices. A responsive e-commerce site is easily accessible on every device, provides good user experience and more than likely to increase your customers.

eCommerce Website Required Features – Website Performance

Any website that takes more than normal to load is on its way to losing customers. This should not happen with any online site. Therefore, site optimization is one feature that you must consider while developing your e-commerce website. Combining your site’s JavaScript and CSS files in a single folder and using compressed images can really help to increase your website loading time.

eCommerce Website Required Features – Social Elements

It is important you add social elements to your e-commerce site to amaze the users. Give them the option to share the products they purchased from your store with their friends via popular social networks. On the other hand, social elements can be used as an efficient tool to track your customer behavior and also collect information about them.

Some other amazing features of an e-commerce website include payment options, Trust Marks, Sales tracking, shopping cart, search engine visibility and currency exchange among others.

Building an e-commerce website with all standard features is not something that can be accomplished in one day. But when you commission Digital Sales Ireland, we will work with you to create an e-commerce website that is fully functional and that suits your business needs. Kindly contact us for a free, no-obligation quote.

eCommerce website – Digital Sales

If you are a company that wants to build a world class eCommece website or need help with your organic search position, digital marketing strategies, or generating online sales, social media campaigns……do the necessary!!!…contact the Digital Sales team direct send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.

Diarmuid Haughian – Business Development Director – Digital Sales

Dip. International Selling, Cert. Digital Marketing, MSc. BITS, MA Career Guidance