What is Display Advertising or Digital Advertising from the Digital Sales Agency

Digital Display advertising refers to all adverts placed on a website. You will have seen them on blog posts, news sites and more than likely this page. Digital display advertising can come in the form of text, image, or media on a website. Digital display is becoming ever more interactive and personalised and it is a great way to get your brand out there and show your business to prospective clients. Get a great display advertising agency on your side and you will have some great results.

But first, if you are interested in our services at Digital Sales, check out this quick video:

Things to consider with Digital display advertising

• Click Through ratios are higher for search advertising compared to display advertising, however, if you have the available budget and your market reach is high (for example; broadband, utilities, alcohol, retail), display advertising can be a very good strategy to increase ‘front of mind’ awareness and product/service branding. On average the across ad formats and placements Display Ad Click Through Rate can be as little as 0.06% – which is less than one click through per 1000 per impressions. You must ask yourself; how much are you paying for 1000-page impressions and what are your marketing objectives?
• Display Ads: Although you may question the use of digital display advertising you must remember there impact is to get your brand and business out there, much in the same way as traditional ad placements in newspapers and on the radio. People may not call or click immediately but you are now a new and valid option for them in the future. We are going to look at a few examples of traditional display ads and more modern interactive ads which help your brand and how professional your business comes across.

Most Common Digital Ad Formats

MPU Ads (‘Mid Page Unit’ or sometimes refers to as ‘Multi-Purpose Unit’)

Dimensions 300 x 250 Inline Rectangle

 – Skyscraper Ads

Dimensions 160 x 600 Skyscrapper

– Leaderboard Ads

Dimensions 728 x 90 Leaderboard

All Digital Ad Sizes

New digital display ads: 

• 360-degree display ads: 360 advertising is one of the newest styles of display advertising. Much like 360 photographs, these ads move when a user scrolls a page. These are great as they draw the user’s attention to your advert without interfering with their actions. 

• Expandable banners: These work by expanding when a user moves on a web page such as when scrolling or moving the mouse courser. Although attention is relatively short, the change from normal media draws in the user’s attention without interfering with their actions.

• Interstitial: This takes over the entire webpage and they have a quick exit ratio, but the message is received. Many users as you probably know from personal experience do not enjoy having their experience halted. Think of YouTube ads for example, so this may not be the best type of advertising to have. 

Ad placement and type:

The type of ads and where they are placed all depend on the network you are using. For example, Facebook, Google and Twitter all have specified locations and sizes of adverts that can be placed on their sites. This is so it does not interfere with user experience and because of the cost of placing ads in specific areas. Think of it as renting a piece of land, you are renting ad space from them.

Why you need a Digital display advertising agency:

Due to the complexity and huge array of different types of advertising and platforms to use, having professionals on your side like Digital Sales is necessary. You may understand the basics of Facebook advertising, but if your ideal audience is an older demographic and only use Google than you will waste time, money, and planning.

At Digital Sales, we can look at your analytics discuss with you where, how, and when to target your audience and what display adverting will work best for your business.

We have experts in marketing, advertising and sales who will work with you to provide the best results possible for your business.

We can conduct A/B testing, brand award campaigns and retargeting of past or prospective clients through detailed research and discussion your business plans.

If you need help with any aspect of digital advertising, be that display advertising, agencies and brands, Digital sales has the knowledge and expertise to help you with your digital marketing, in fact, any type of digital activity. Call the team or send us a mail at info@digitalsales.ie, see our contact us page for our office locations.

Diarmuid Haughian – Business Development Director – Digital Sales

UX (User Experience) Post Grad Dip., Cert. Digital Marketing, MSc. BITS, Dip. International Selling