Interesting Digital Sales Statistics from Ireland
Digital Sales & Marketing Facts from Digital Sales
Facebook Engagement
Average engagement rates for Facebook Posts in Ireland is 3.94%, however when your post includes a video the average engagement is 10.26%.
But first, if you are interested in our services at Digital Sales, check out this quick video:
Ipsos/MRBI (2018) report:
Key findings
- In terms of account ownership, Facebook remains Ireland’s most popular social media platform at 66%, no change on the previous quarter.
- Instagram increased 5% to 39%, the largest growth rate of any of the social networks.
- LinkedIn and twitter experienced identical increases of 3% to 33%.
- Google and Pinterest grew 2% to 24% and 23% respectively.
Digital Sales & Marketing Facts from Digital Sales
Facebook Usage in Ireland
Facebook Ireland still considers Facebook to be the country’s favourite social media with 46% of respondents saying they enjoy spending time on the platform most.
Instagram’s is in second place with 24% of public opinion on their side, ahead of Twitter’s 20% (source, Wolfgang Digital).
Instagram is top spot for people aged between 18 and 34. Facebook reclaims the top spot for people aged 35 to 54 where Instagram dropped to third place behind Twitter.
Diving Deeper
While Facebook is Ireland’s favourite platform overall, diving into the figures showed diverse taste across various demographics.
Instagram took the top spot for people aged between 18 and 34. Facebook reclaims the top spot for people aged 35 to 54 where Instagram dropped to third place behind Twitter.
Podcasts
38% of Irish people listen to podcasts monthly, above the EU average of 27% and the American average of 33%.
Customer Reviews
85% of consumers trust online reviews as much as personal recommendations. – Brightlocal
Website Load Time
Having a site that loads in 5 seconds or less ends in viewing sessions that are 70% or longer.
Organic v Paid Search
Most users haven’t made their mind up about a brand before searching, and most users ignore the paid searches, in fact 70-80% searches. According to New Media Campaign, they concluded that Organic SEO is 5.66 times better as it’s more likely to get clicks and conversions.
Irish Advertising Spend 2018
Irish advertisers spent an estimated €574m last year on a range of digital advertising solutions according to the latest IAB Ireland PwC Online Adspend report.
The breakdown was roughly:
- Display advertising €250m
- Social €161m
- Video €91m
- Classified advertising €37m
- Search advertising (adspend) €286m
- Mobile advertising €376m
Businesses and Social Media – Some Stats from 2020 (source, LEO)
- 62% of SME’s have Business Facebook pages, up from 50%
- Only 40% of SME’s with websites can take sales orders online
- 63% of SME’s do not promote their services onine
- 41% of SME’s say that social media s less important than their website
- 63% of SME’s do not promote their services online
According to Forrester Research Inc,. (UK Internet User Monitor) – 81% of internet users enter websites via a search engine…what are you doing about your website, your website UX and your organic search position on SEO????
Looking for the a Digital Marketing Agency in Ireland….Digital Sales
If you are a company that wants to build a world class website, needs help with your organic search position, Digital Strategy or generating online sales……do the necessary!!!…contact the Digital Sales team direct send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.
Diarmuid Haughian – Business Development Director – Digital Sales
Post Grad Dip. User Experience (UX), Dip. International Selling, Cert. Digital Marketing, MSc. BITS
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